Franco Moschino relentlessly mocked the fashion system, yet profited by it. He used shows as theater, and humor as marketing. Garments were his picket-line placards: Everything from suits to tees were emblazoned with slogans like “Good Taste Doesn’t Exist”; he’d embroidered the words “Waist of Money” on a jacket in place of a belt. Like Elsa Schiaparelli, he played with surrealism through decorative trompe l’oeil effects (one otherwise classic black suit, for example, bore silverware and a napkin in place of buttons and jabot).
“I’m not a fashion designer,” Moschino declared. “I’m a painter, a decorator. I’m not the author of a new era.”
Freedom was Moschino’s mantra—freedom from ideas of propriety, from logos, from the wastefulness engendered by trends, from rules. “Since the fifties, fashion has been considered something you have to follow without saying anything,” he was quoted as saying in 1986. “But fashion is only concept and theory, and I hope it is only one of the little elements in people’s lives.”
When Moschino teamed up with the exquisite quality eyewear leader Persol these shades were the result of their fruitful cooperation.
Persol is an Italian luxury eyewear company specializing in sunglasses. The name is derived from “per il sole,” which, in Italian, means “for the sun.” Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow (often referred to as the “Supreme Arrow”), and several of the company’s glasses feature this symbol.
Persol was a heavy influence in the production of sunglasses. The company developed the first flexible stem. This flexible stem system is known as the patented Meflecto system and was one of the first spring hinges ever developed for eyewear. Persol was introduced to the United States in 1962. Its first boutique opened onRodeo Drive in Beverly Hills in 1991. It is currently owned by the Luxottica group. Currently all “plastic” Persol spectacles are made in Italy using cellulose acetate, ahypoallergenic material derived from cotton.